Chapter 808 - The Launch of Ai Shang’s Products
Chapter 808: The Launch of Ai Shang’s Products
It was the 28th of April, the day of the Ai Shang Cosmetics launch. Their products would finally be revealed to the public during a lavish cocktail party which Old Mr. Wen would be attending personally.
It was Old Mr. Wen’s first time attending and hosting an event held by the Wen Corporation, more than a decade after he retired. His decision had sparked an uproar amongst the media, and it also made everyone look forward to the product launch.
Besides, Wen Xinya, the successor of the Wen Family, had also taken part in the advertising and planning of Ai Shang’s products and done an excellent job. She was the one who secured those advertisements spots in the Gu Family’s shopping malls.
Although… most of it had to do with her personal friendship with Gu Junling, the Gu Family were no fools and would not help her for nothing. Besides, she was also rather capable for managing to clinch the deal.
It was said that Wen Xinya was involved in the design of the graphic advertisements as well as the advertisement spots. According to the insider information provided by her colleagues, Wen Xinya was the one who came up with the idea and concept for the posters.
Everyone was rather convinced by the news. After all, the reporters were no fools, and the stark contrast between the work efficiency and competency of the members of Team No. 5 during this project and that of when they first joined the Wen Corporation showed how brilliant and outstanding Wen Xinya was.
They heard that Wen Xinya would make a resplendent appearance at the product launch, and everyone was looking forward to seeing his outfit, especially Wen Xinya’s hardcore fans. They had even gathered outside the Wen Corporation and yelled incessantly, “No one can rival the Queen!”
Everyone was shocked.
Besides, Wen Haowen had also influenced the publicity of the product launch. After all… his scandal had caused the Wen Corporation to suffer major losses.
It also resulted in the Wen Family being embarrassed and their reputation to be ruined. Everyone kept their eyes peeled, wanting to see how they could turn things around using the launch of Ai Shang Cosmetics.
Of course… no amount of clout could rival the power of the products themselves.
Firstly, Ai Shang Group had a secure position in the local market and everyone was looking forward to the revamped products.
Besides, the products from Ai Shang were made using purely natural fruit essence, which greatly appealed to the masses. As the standards of living increased continuously, everyone began to demand for more natural, pollution-free and eco-friendly products. Ai Shang was not a pioneer in releasing fruit-based products, though these products were rare in the entire industry.
It would greatly attract the attention of females who were obsessed with vanity.
Back to the main topic!
The Ai Shang product launch cocktail party was to be held in the banquet hall below the Wen Corporation office tower. It was not exactly massive and could only hold thousands of people. However, it was rather lavish and spacious for the launch of a single product.
At nine o’clock in the morning, Wen Xinya held onto Old Mr. Wen’s arm and walked into the venue.
She was indeed dressed to the nines.
She was clad in a sleeveless, light gold gown that had a long train, on which there were some golden flowers. She had a cream-colored tassel cardigan draped across her shoulders, which complemented the white netted veil on her head that was covering her eyes and making her look elegant. Her chest was covered in sparkling crystals and diamonds, and her eyes were glowing like gemstones. Her resplendence and grace were overpowering.
The set of diamonds that she was wearing accentuated her elegance.
“Oh my god! Miss Wen is so beautiful and elegant. Her style seems to have been popular amongst socialites during the Old Shanghai times! The upper-class society has always found this style to be uncultured and tacky because it used to be donned by socialites and escorts during the Shanghai times. However, she looks so noble and elegant, just like a goddess.”
“This is what you call elegance. Miss Wen has such a strong and domineering aura. She can rock any style. She wears the clothes, the clothes don’t wear her. I’m so envious! I must ask her for some style tips if I get the chance to later.”
“Exactly. Miss Wen just has this unique elegance. Look… the bag that she’s carrying is Lady Dior, the best-selling bag from Dior. It was also Princess Diana’s favorite bag when she was alive. Not all women can look as elegant as her when carrying this bag. Miss Wen was born to carry it.”
“You mean, she exudes a royal elegance?”
“Yes! Her elegance is natural-born. It can’t be learned. It’s little wonder that Miss Wen’s loyal fans call her The Queen. How impressive!”
“Psht, you’re Miss Wen’s die-hard fan, aren’t you?”
“Psht! Aren’t you a fan as well? Ever since Miss Wen entered, you’ve been keeping your eyes fixed on her. I almost thought that you would kneel down before her and declare your loyalty.”
Amidst the commotion, Old Mr. Wen cocked his head towards the side to look at his granddaughter who used to be doubted by everyone. But now… she was receiving praises and compliments for everything, be it her elegance, her sartorial sense or her outfit. He knew that she had put in a ton of effort to impress everyone.
Seemingly having noticed that Old Mr. Wen was staring at her, she smiled at him.
Wen Xinya and Old Mr. Wen slowly made their entrance while the reporters and everyone else kept their eyes fixed on them.
When they stood on the podium, Wen Xinya let go of Old Mr. Wen and stood on the left.
Old Mr. Wen made his way up the stage and greeted the other directors and shareholders over some handshakes!
The reporters’ cameras flashed in their faces continuously.
Old Mr. Wen then took center stage and scanned the crowd before beginning his speech. “Welcome to the product launch of Ai Shang Group, which is a daughter company of the Wen Corporation.”
His simple speech garnered the enthusiastic applause of everyone present. After all, Old Mr. Wen was a legend in the business world.
Old Mr. Wen continued, “More than two years ago, the Wen Corporation acquired Ai Shang Group. We recalled all of the products on sale and discontinued them. We then carried out some research to revamp the products. We’ve put in plenty of manpower, time, energy and money into the research and development. Today… the fruit of our labor is finally going to be revealed to everyone.”
His strong and firm voice boosted everyone’s mood.
Wen Xinya also began applauding agitatedly. She had also put in effort into the product launch and hence, was looking forward to it as well.