There was a Huayi Brothers Media Co., LTD in the capital.

Huayi Brothers was a very well-known comprehensive, privately-owned entertainment group in Huaxia. It was founded in 1994 and officially started investing in famous director Chen Xiaogang’s first movie in 1998. Thus, they had a close tie.

Since then, because of its annual investment in Director Chen Xiaogang’s films, the company rose to fame and became one of the biggest entertainment groups in Huaxia.

After cooperating with Director Chen Xiaogang for so many years, Huayi Brothers would surely invest in his movie “Yang Yizhi” this year.

In fact, from the very beginning, when Director Chen Xiaogang mentioned this concept, bought the copyright, and prepared to start shooting, Huayi Brothers had already been involved and become the biggest investor in this movie.

Therefore, after the movie was done, all the special effects and post-production, as well as the entire movie crew, were provided by Huayi Brothers.

When Director Chen Xiaogang saw the hot news and topics about Fang Qiu online, he was quick to contact the movie crew.

After receiving the order, the publicity department started promoting the movie at once.

The publicity department of Huayi Brothers also participated in it at the same time.

Now, in addition to Weibo, only Tsunami, a short video app, had the most communication channels.

As a major investor, Huayi Brothers didn’t hesitate to buy hot searches and ads on Weibo, as well as ads on Tsunami’s home page!

Everything was ready.

Without any delay, the movie’s publicity team posted the already edited trailer through the official Weibo account of the movie!

Although before this, there had been no publicity.

However, since the movie “Yang Yizhi” was directed by famous director Chen Xiaogang and starred by Fang Qiu, its official Weibo account had gained more than 100,000 followers since the day of its creation.

No one knew how many active fans there were, though.

But because Huayi Brothers had bought hot searches and ads on Weibo, the trailer was placed first on the home page of Weibo as soon as it was released.

Everyone who was using Weibo could see it by refreshing the page.

For those who had not logged onto Weibo before, as long as they logged in, the first thing they would see would be this trailer.

Of course, this kind of publicity could be done at any time, and these ads could be bought at any time.

The difference was that everyone online was discussing Fang Qiu now. With the help of the heated discussion and Fang Qiu’s name, the number of people who would watch the trailer would be much larger than anyone could imagine.

Considering how heated the discussion about Fang Qiu was, everyone involved in it would certainly watch the trailer because of his name.

This imperceptibly increased the audience for the trailer.

In the audience, many people who didn’t like Wuxia movies or had no interest in watching this one would watch the trailer because of the name Fang Qiu. Some of them would surely be attracted by the trailer. They could be one-third, a half, and even two-thirds of the audience!

This was the value that the heated discussion about Fang Qiu brought to this publicity work!

Without it, Director Chen Xiaogang and Huayi Brothers obviously wouldn’t have been in such a hurry to do publicity work.

The moment the trailer was posted on Weibo, it was reposted by those 100,000-odd followers. In addition, the ads pinned to the top of Weibo’s home page attracted a lot of people to watch the trailer in a short time.

“The trailer of the movie ‘Yang Yizhi’ is officially released. Let’s see how Fang Qiu plays the hero!”

The publicity department of the movie did know how to spice up the trailer.

When the trailer was released, they included Fang Qiu’s name in the caption. They not only took advantage of the current hot topics on Weibo but also directly mentioned Fang Qiu.

In this way, even the netizens who were discussing Fang Qiu could quickly see the trailer just by refreshing the page.

Countless people clicked on the trailer at the same time.

Huayi Brothers’ title popped up in the video.

“Clang!”

After that, with a ringing sound of a sword being drawn, a figure immediately appeared on the screen.

Some men in black were chasing a group of people running for their lives in the forest at an extremely fast speed.

Wherever the blades of the men in black passed, the dewdrops falling from the leaves were cut in half by the sharp blades.

“Whoosh!”

There came a whooshing sound.

The scene changed. A long sword slashed at the camera from above.

When the sword fell, the scene turned black and the wind began to howl, rendering the atmosphere sorrowful!

But right at this moment, the tempo of the trailer suddenly quickened.

The background music, like an ancient war drum, quickly sounded.

And at every rhythm point, the picture of the trailer would change rapidly. In the beginning, swords appeared, then people showed their faces, and at last, a fierce battle ensued!

Blood gurgled like a stream.

The wind howled, creating a bleak sight.

The man dragging the sword and riding on the strong wind rushed to the high mountains far away, like a fish in the water.

As the color of blood faded, the color of green gradually thickened!

“Whoosh!”

When the man in black came stepping on the grass, a sound was suddenly heard.

The camera suddenly turned. Accompanied by the heaviest drumbeat of the background music, an extremely ordinary but sharp ax with a dazzling light shot out from the distance.

After a crisp sound, the ax fell to the ground.

A pair of straw sandals quietly landed beside the ax. Two streams of blood flowed past his feet.

The camera slowly rose.

When it reached the figure’s knees, the scene changed and a figure rushed into the crowd.

Then the previous scene resumed, and the camera was raised to the figure’s waist.

Another image flashed by. The figure wielded an ax and cut off the long sword in the hand of the man in black.

The camera was then raised to the figure’s chest.

Another scene flashed by.

The figure ignored the blood streaming past his feet, reached out to pull out the ax that was inserted into the ground, and held it in his hand.

In the end, the camera focused on the figure’s face.

The figure turned out to be a countryman, a hero from the wilderness, a man with a worried but fearless look.

It was Fang Qiu!

After the camera focused on Fang Qiu’s face for a moment, the scene instantly changed again.

The release date and tagline of the movie, as well as the name of the production team of the trailer, popped up one by one.

In the end, the trailer was over!

The crowd was unable to take their eyes off it while watching it because it was too fast and straightforward!

So before anyone could react, it came to an end.

It took a while for everyone to react. Some people immediately clicked to watch it for the second time, while some others were extremely shocked and began to make their comments right away.

“What the fuck! What a straightforward trailer!”

“I don’t feel any special effects, but when I think about it carefully, I feel that the special effects are overwhelming and almost real. It’s amazing!”

“The trailer was so well done that I instantly became a fan of the movie. I can’t wait to see the movie right now.”

“The special effects are by no means low-quality!”

“It’s just so exciting to watch the trailer. Short as it was, it revealed a lot of information. Fang Qiu’s appearance really amazed me.”

“Yes, I always thought that Fang Qiu’s acting skills were not good enough and he was not suitable for acting as the protagonist, but what I saw in this trailer totally changed my opinion of him!”

“Awesome. When Fang Qiu first came out, his eyes were so sharp. Although it was just a flash, it made my hair stand on end and I felt that even his eyeballs were acting!”

“It’s not that exaggerated, is it? I admit that the look in his eyes is sharp, but I still like the last scene. Fang Qiu’s sad but fearless eyes are so attractive, and I find him so cool, especially the way that his right hand casually lifted the ax!”

“Fang Qiu in ancient costume is so attractive!”

“I seem to have seen a strange thing just now. Have you noticed that a huge black shadow has appeared in the trailer and that a huge animal has flashed by in another scene?”

“It’s a tiger!”

“Yes, it’s a giant tiger!”

“Here are the screenshots. Please keep them well. I slowed down the video frame by frame and finally saw it.”

“What the fuck, such a big tiger?”

“Is this a special effect? This tiger is too realistic. It doesn’t look strange at all!”

“It’s so real, just like a living tiger in real life. Awesome!”

“Be released on August 1st?”

“It’s indeed shocking!”

“I have to see it. I must.”

“Although I don’t like Chen Xiaogang very much, I must go to the cinema just for the name Fang Qiu.”

“I didn’t look forward to it at all at first, but after watching the trailer, I was totally attracted to it. If I don’t watch this movie at the cinema, I will suffer a loss!”

“I hope the trailer is not deceptive and the quality of the movie lives up to expectations.”

After watching the trailer, the netizens all looked forward to the movie because the trailer was so well done; Fang Qiu’s style, movements, and acting skills were amazing!

While the Internet was abuzz with discussion, Fang Qiu’s friends in the entertainment circle were quick to repost the trailer.

Led by Liu Qingshi, all six MCs reposted the trailer, saying that they would definitely see the movie at the cinema, and they also sang the praises of the movie and Fang Qiu’s excellent acting skills!

Song Yaqi, the diva, also reposted it as soon as possible.

“I must support Master Fang Qiu’s first movie. On the release day, I’ll book 30 movie tickets for my fans by myself!”

The moment this post was released, Song Yaqi’s fans were immediately excited.

Jiang Mengjie, who had recently become famous on Weibo and had become an influencer there, also reposted the trailer as soon as she finished watching it.

“Master Fang Qiu is the object of my pursuit. Everything about him is perfect, and so is this movie!”

As soon as it was posted, it caused a heated discussion and even a lot of criticism. However, Jiang Mengjie ignored all of this and pinned this post to the top of her Weibo’s home page.

Of course, not only Fang Qiu’s star friends but also his fans reposted the trailer like crazy.

In just half an hour, the “Fang Qiu, Yang Yizhi” topic soared straight to the top third of all the topics on the Hot Search List.

At this moment, the top three topics on the Hot Search List were all occupied by Fang Qiu!