Chapter 1404 - Boss Pei Ordered an All-out Attack!
Chapter 1404: Boss Pei Ordered an All-out Attack!
Translator: Atlas Studios Editor: Atlas Studios
Zhao Xuming thought for a moment and asked, “What did the other person-in-charge say?”
Zhang Nan: “They were very envious, but they did not say anything. After all, Boss Pei must have his reasons for giving us this sum of money.”
Ten million yuan was not a small sum.
That was because it was not marketing funds, nor was it subsidizing funds. Instead, it was making profits.
The marketing budget was spent to achieve the publicity effect. It was to sell more goods and earn more money.
Subsidizing funds was essentially a promotional method. It could be thin profits and quick turnover, or it could expand market share.
However, the money that Boss Pei gave this time was very clear. It was called “giving profits”, which was to give profits to consumers.
To put it bluntly, it was free!
The usage of marketing funds and subsidies was fixed. They had to see results after spending it. On the other hand, giving profits was not considered results and returns at all.
This fund did not consider the marketing effect at all, nor did it consider whether it could be earned back. It was purely to thank players and give players profits.
Many other departments were greedy for the money.
Yet, GOG’s project team did not need this money at all!
On one hand, GOG’s project team was already the most profitable project team in the entire Tengda Corporation. It had high income to begin with, and the resources and publicity funds that they could use were unmatched in all departments.
There was no need to talk about money. Given GOG’s current size, any announcement in the game to advertise their own industry would affect millions of players.
Therefore, everyone in GOG’s project team unanimously thought that they had already developed so well. They had been tilted so much by Tengda Corporation’s resources. There was no reason for them to snatch such precious funds from other departments.
On the other hand, GOG had already done it once before!
GOG had organized a money-splitting event before. The response at that time was not bad, but in hindsight, the effect of money-splitting was only that. It might have had some effect on publicity and market expansion, but the effect was not to the extent that it could be clearly felt.
Even without this event, GOG’s market share and number of active players were rising rapidly.
It was also because of these two considerations that Zhang Nan, Eric, and Zhao Xuming reached a consensus. They would not blindly participate in the transfer of profits this time to avoid leaving a bad impression on Boss Pei that they were ‘insatiable’.
Unexpectedly, Boss Pei took the initiative to give him the money without even submitting the application!
Ordinary people would use the funds since they had approved it. There was nothing to worry about.
However, to the person-in-charge of Tengda Corporation, this was obviously a signal. This meant that Boss Pei had completely overturned their previous judgment!
After some consideration, Zhang Nan said, “I think Boss Pei is hinting at something by giving us this sum of money. Our department actually needs this money very much. We even need it more than all the other departments.”
“Otherwise, Boss Pei would definitely not forcefully give us money without us applying for it.”
Eric and Zhao Xuming nodded in agreement.
Indeed, this should be the only reasonable explanation.
Boss Pei had always done a perfect job of allocating resources.
Sometimes, Boss Pei would invest a huge amount of resources in a field that did not seem important, marginalized, or even unrelated to his current business. On the surface, it looked like a waste of resources. However, after that, almost all cases proved Boss Pei’s overall vision and foresight.
From a local and one-sided point of view, they would naturally think that Boss Pei’s resource allocation was messy and unreasonable. However, if they looked at the problem from an overall and comprehensive point of view, they would be amazed by Boss Pei’s powerful layout ability.
It looked like there was no plan, but everything was under control.
“The question is… why is this money so important to us?”
“Honestly, I can’t think of anything.”
“GOG’s current situation is doing well. To us, this sum of money can indeed give profits to players and improve our reputation. However, our reputation is already very good. There’s not much room for improvement.”
Zhang Nan still could not understand.
Eric was silent for a moment before saying, “If we have no problem on our own, we have to find the reason from our opponents.”
Zhang Nan’s eyes lit up. “You mean… IOI?”
Eric nodded and began to analyze seriously. “Boss Pei gave us a weapon. That weapon can either greatly improve us or cause huge damage to the enemy.”
“Since the former is impossible, it can only be the latter.”
“Everyone knows that the days after IOI’s international competition ended were not good. FV Team’s championship made all the preparation work that Finger Games had done in the beginning go to waste. It even made FV Team’s transition to GOG popular.”
“Finger Games has been pretending to be dead, and FV Team has not reacted too strongly, so that the anger of domestic players has not been further intensified. However, players have still been lost.”
“Finger Games must do something to salvage the current unfavorable situation. Otherwise, they would be sitting ducks.”
Zhao Xuming nodded. “Yes, that makes sense!”
“However… We don’t know what Finger Games is preparing to do. They have too many options. There are discounts, promotions for the champion team, or special activities to appease domestic players… We can’t be sure what they want to do.”
“We can’t possibly spy on our old acquaintances, right? Boss Pei will definitely not support this behavior. We have to win fair and square!”
After some consideration, Zhang Nan said, “It’s possible to have discounts and promotions, but the possibility of filming a promotional video is negligible.”
“That’s because Finger Games has always disliked FV Team. It’s impossible to salvage the domestic players now that they’re sucking up to FV Team. Instead, they look like they’re trash. What’s more, didn’t all their hard work to suppress FV Team go to waste?”
“I think that Finger Games will only give FV Team what they deserve and not give unreasonable rewards. They might even do it better and give FV Team’s fans and domestic server players a little explanation. They will definitely not give any rewards that they can.”
“The reward that cannot be explained away… is actually the champion’s skin.”
Zhao Xuming was enlightened. “That’s right!”
Zhang Nan was also preparing the champion skin for GOG, so she naturally thought about this.
Eric asked, “How long will the champion skin be out?”
Zhang Nan thought for a moment. “GOG will be next month. According to the situation last year, IOI’s development speed is similar to ours. However, IOI should be eager to use this opportunity to recover the players lost in the local server this year. Therefore, it might be released next month.”
“I can confirm with FV Club later. They will definitely get the news.”
Zhao Xuming nodded. “That’s the right time!”
“Next month, IOI will release the champion skin. There must be a series of accompanying marketing activities. However, I boldly predict that these activities will definitely not include direct concessions like ours.”
Eric chuckled. “Do we still need to make bold predictions? Dayak Corporation and Finger Games will never be able to give to players without reason like Tengda. This is the nature of the two companies.”
Zhang Nan: “Therefore, at that time, our profit-sharing event would be a killing machine for Finger Games! They would have no way to resist it.”
“Not only that, we can also directly target IOI’s activities, greatly reducing their effectiveness, and even achieve the opposite effect. Then, we can prepare to accept IOI’s last batch of escapees…”
At this point, all three of them fell silent.
After a while, Eric heaved a sigh of relief and said, “Boss Pei is indeed Boss Pei.”
Obviously, he was preparing to kill IOI!
Everyone knew that it was better to brave the remaining and chase the poor. However, it was difficult to be so determined when it was really implemented.
That was because most people would feel that they had earned enough after winning in stages. They would stop when they were satisfied.
However, that was not what Boss Pei was thinking. Whether he continued to attack or not depended not on the results that he had already achieved, but on the enemy’s movements.
So what if they had already achieved great results?
If they were more courageous, the results could be expanded!
“I’ll go and prepare the plan now!”
Zhang Nan turned to leave. Eric and Zhao Xuming quickly began to work.
Boss Pei had already given the order to attack. Next, he wanted the entire department to work together and finish everything in one go!
…
…
January 17th, Thursday…
Pei Qian had just opened the official games platform on his cell phone when he received a notification.
“Shang Yang Games’ new work, ‘Safe and Civilized Driving’ is about to be released! [Click here to view]”
Pei Qian could not help but feel energized.
He’s finally here!
He took a closer look at the time. The game had been released at 8 PM tonight, but the publicity resources had only been released. This further confirmed Pei Qian’s previous speculation.
It must have been Ye Zhizhou’s first time being in charge of the publicity plan so he must have been flustered.
He quickly clicked on it.
After going through the tempering of many games, Shang Yang Games was no longer the little sidekick behind Tengda Games. Instead, it had become a developer account that also occupied a place on the official games platform and had a weightage.
The official platform had given him enough face this time. The various publicity resources on the platform were quite generous.
Shang Yang Games would definitely buy some advertisements on other websites to promote the game.
Pei Qian was already used to these.
After all, there was nothing he could do to stop this.
The key now was what kind of publicity material Shang Yang Games had prepared?
As long as the quality of the publicity material was not good, giving more publicity resources would not do much. In any case, it would not be able to promote it.
He opened the game’s details page and quickly noticed some key slogans.
“Everyone can become a God of Cars!”
“Enjoy the driving without stepping out!”
“Diversified driving experience, highly concentrated driving experience!”
“A reckless driving world with unlimited possibilities!”
The other comments were similar to the above.
Pei Qian felt a little old-fashioned when he saw the first two sentences, but the style was normal.
Considering that Ye Zhizhou had no experience in marketing, it was good enough for him to come up with this slogan.
At the very least, it showed the selling point of the game truthfully.
However, Pei Qian became confused as he read on.
Something’s not right.. I haven’t given Ye Zhizhou any pointers.