Chapter 122 - 122 High-end
122 High-end
Vivian smiled and said, “That’s right, people are curious about the unknown. The more curious they are, the more they will pay attention to it. Then, won’t we become famous? However, this was only an early-stage method. If we wanted to really enter the high-end game of the clothing industry, the most important thing was to rely on design and service to maintain customers. Morning Flower’s event will last for a week, but Aroma will only do it for three days. Can you guess my intentions?”
Vivian didn’t mind bringing someone along as long as the other party had good character and was willing to learn.
As for the matter of the apprentice taking away the master’s job, Vivian was even more indifferent. After all, there was a saying that the master led the way, and the cultivation depended on the individual.
The world was ever-changing, and the competition in various industries would become more and more intense in the future. A conservative attitude would not be able to keep up with the changes in the world. People had to improve themselves constantly.
Vivian was confident that her mind and knowledge could make a name for herself in the future, and so could she here.
Nathan had always been working in a direct business to customers style, and the corresponding industry allowed him to understand Vivian’s intentions quickly. Morning Flower is targeted at the middle class. They are mostly business elites who have to work and go shopping on the weekends. On the other hand, Aroma is for high-end customers. They have more freedom to work, and many of them are full-time wives from rich families!”
Vivian agreed with Nathan’s idea. “That’s right, but that’s only one of the reasons. There’s another reason. Aroma attracts high-income people. If we keep our activities going for too long, it’ll feel like a promotion with a low price. Aroma must be reserved and special!”
“I think for your suggestion to send a gift for the opening event, Morning Flower can send a handkerchief from Yijia. Yijia is also a mid-tier one. The price-performance ratio of the model you chose is not bad, and the budget is acceptable. We’ll choose this one.”
“Aroma will have to cancel this event and change it to full spending, fewer gifts, and split it into three tiers. If you spend more than 5000 Yuan on the day before the discount, we’ll give you lipsticks. You choose three big brands, communicate with the shop owners, and take a series of samples from each shop. Let the customers test the colors on the spot. After they’ve chosen, take out our customer’s special registration book and ask the other party to leave their contact number and address. Just say that after the event is over, the saleswoman in charge of serving her will personally come to deliver the gift.”
“Some customers have higher requirements for privacy. If she doesn’t want to be visited, then respect her opinion and change it to mail, or call her to make an appointment to receive the goods. This way, the customer can visit again, and you can guide her to spend a second time.”
“For customers who spend above 10000 RMB, we’ll give them perfume. For customers who spend above 20000 RMB, we’ll give them a small bag. You can decide on the brand. This time, we’ll choose a big brand as a present. When we’re well-known, we’ll change it to a custom-made gift with our own brand’s logo on Christmas and the anniversary.”
As Vivian spoke, Nathan and Jeffrey quickly jotted down the key points in their notebooks.
The full discount plan that Nathan had made for Aroma was a discount 100 yuan for a purchase of 5000 Yuan, a discount of 200 yuan for a purchase of 10000 Yuan, and a discount of 500 yuan for a purchase of 20000 Yuan. Vivian did not have any objections after reading it, so she kept it.
An idea suddenly popped up in Nathan’s mind. “We can empty space and make a display cabinet for small gifts. We can put them together so that everyone can see what kind of gifts they can get based on their spending.”
Vivian raised her eyebrows and praised, “That’s a good idea. It’s easy for people to be impulsive when spending money, especially when they see gifts.”
Vivian then discussed the details of the opening with the two of them and then said to Nathan, “I’ve already demonstrated the first two parts to you. For the part of maintaining the customer after the opening, think about how to do it according to my ideas. Give me the plan for the opening part tomorrow. If there’s no problem, start contacting people to make preparations. Give me the customer maintenance and VIP system after three days.”
Eden nodded and replied with certainty, “No problem,” he said.
Vivian asked Nathan to leave first and left Jeffrey behind for a talk.
Vivian looked at Jeffery with a smile. “Do you think that the sales of the business department have nothing to do with you managing the clothing factory?”