Chapter 803 – With an excuse, there will be a Gala nigh
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“Manager Feng, this program still needs some planning to sort out the details, but it seems to be a good program. How much do you intend to sponsor?” Chief Jia asked.
“The earliest this program can be air will also be after Lunar New Year. It will only last for about 4 months at most. Is this program a weekly or daily program?”
“It should be weekly. We will not have so many contents daily.” Olympic Games only have so few events, and CCTV still has to pick the more popular sports to be featured. There were not much content for them to film.
“We will stick to the old rules. There is no need to talk about the name of the program. That is decided. The stage must have our Wind and Rain logo and products. The host of the program must say our advertising slogans and our logo must be printed on the host’s attire…….”
“Wait. Manager Feng, I don’t remember you have a clothing brand, and Wind and Rain do not produce clothes too.” Chief Jia interrupted Feng Yu unhappily.
“You don’t want to include wardrobe sponsorship? I am fine with this. Also, at the end of every episode, there can be a quiz about Olympics and the athletes. I will sponsor the prizes. This way, we can attract more viewers and interact with them.”
Chief Jia’s eyes brighten up. This quiz will increase the program’s ratings and will get good reviews. This will be good for CCTV 5 channel.
“I want the advertising slots before and after this program.”
“Wait a minute. Manager Feng, the slots before and after the program should not be included.”
“Why not? If you advertise someone else’s commercial before the start of this program, it will have an impact on my advertisement. I think you should be able to settle this, right?” Feng Yu smiled.
“Manager Feng, you have too many conditions.”
“That’s why I will be giving you more money. Other than the prizes, I will give you 200,000 RMB per episode for the name. If you have 16 episodes, I will give you 3.2 million RMB.”
“Manager Feng, why are you getting stingier now? You have so many requirements, and your sponsorship is much lower than .” Chief Jia replied.
“The rating for is the highest among the variety shows? The rating for this new program might not be high. Also, there are still many areas in China where people cannot receive CCTV 5.”
“But it is still too little. It must be 300,000 RMB, at least.”
“Alright. 300,000 RMB. That’s settled. Let’s talk about the other sponsorships.” Feng Yu said immediately. He did not give Station Chief Jia any time to regret it.
Chief Jia: “……” 300,000 RMB must be lower than expected for Feng Yu! But there are still other sponsorships.
“What else do you want to sponsor?”
“You all will be sending reporters to the Olympic Games venues, right? It will be the same. The reporters’ attire must have Wind and Rain Logo. I will sponsor all of their expenses. Of course, the reporters must mention my company every time they end their interviews. For example, the above interview is sponsored by Wind and Rain Home Appliances.”
“Impossible!” Chief Jia was going crazy. This Feng Yu wants to advertise at every opportunity. How can they advertise during interviews?!
“Why are you so agitated? It’s fine if you don’t allow it. I will give in on this. Just the attire with my logo will do.” Feng Yu replied slowly.
“That is also not allowed!”
“Ok. I will give in to you further. If you still don’t agree, then there is no point we carry on discussing this sponsorship.”
Chief Jia’s eyes were all red. He stared at Feng Yu: “This is CCTV, and we are broadcasting the Olympic Games. Don’t be too much!”
“I promise you I will not be too much. I had sponsored a lot of money for our Sports Administration. You should also know that. Many of my products will be appearing beside those athletes. I only have a request. During the interviews with the athletes, my products must be shown clearly on TV. There cannot be any similar products from other brands. Only my brands can appear.”
“What products did you sponsor?”
“Not a lot. The medical supplies are all from Bing City Pharmaceutical Corporation. If the athlete is using any medication, you must give a close up on the medicine. Even if you can’t do a close up on the medications, you must at least show the logo on the medicine box. All athletes and coaches will be wearing a cap, and China and Wind and Rain will be printed on it. You must make sure the words must be captured clearly. Also, all the athletes will have an Aiwa CD player each. The CD players must also appear during the interview. I will also be providing the Songjiang brand of vehicles, and the athletes will be given Songjiang Motorcycles after they return. All these must also be captured in the interviews. As for the rest of products, as long as it is from my companies, it must be captured on camera. We can talk about this in detail later.”
Chief Jia’s jaws dropped. He did not know that Feng Yu can turn a simple interview into something so complicated. But what Feng Yu requested was not against the regulations. Only no one had done this before.
“Manager Feng, how many products are you sponsoring?”
“Not a lot. After the Olympic Games ended, we can have a Celebration Gala Night.” Feng Yu was getting excited.
“Celebration Gala night?”
“That’s right. The athletes will be returning in triumph. We must have a Gala Night to celebrate. We shall stick to the old rules. You all will be the main organizers, and I will settle the funds. The name of this special program will be called Wind and Rain – Olympic Games Celebration Night! During the program, we can give out all sorts of prizes for our medalists. I guarantee that the ratings for this show will be high. The viewers love to watch such programs.”
In Feng Yu’s previous life, there were all sorts of such special programs. As long as there is a reason, there will be a Gala Night. Although Gala night programs were expensive to produce, the TV stations can still make lots of money from the sponsors. Such programs are good for companies to market their brands and products. If Feng Yu could give out Songjiang Cars to the athletes during the program, the results would be better.
Although people’s lives had become much better now, cars were still luxury items. Giving out cars were unheard of in this era, and it will be the talk of the town for a long time. How many people know that the Fok family from Hong Kong was sponsoring the Chinese Athletes? The TV stations did not help him promote his sponsorships.
Feng Yu remembered a famous saying by Chen Guangbiao, China’s tycoon and top philanthropist, from his previous life. “Low-key life, high-profile work.”
Feng Yu believed that this marketing will stimulate the sales of Songjiang, Wind and Rain, Aiwa and all his other brands. Maybe he will add in Lehaha, Tai Hua, and other related brands. Anyway, Feng Yu will not let other brands to be featured in this special program.
Station Chief Jia was excited to hold a Gala Night. A grand Gala Night program will invite lots of leaders to attend, and this will all be his credit.
Chief Jia was now the Minister’s Assistant. If he performs well, he might be promoted to Vice Minister. In the past, he only thought about being promoted to be the Station Chief. But after he became the Station Chief, he became more ambitious.
Didn’t Feng Yu say that CCTV will not have to fork out a single cent for this special program? Who in their right mind would reject this offer?
“Manager Feng, let’s discuss in detail in the office. I think this idea is not a problem!”