Chapter 674 – Creative Person
After waiting for a few days, Feng Yu did not get any replies from Li Dajun. He was slightly disappointed. He thought Li Dajun did not want to him to invest in Strong Group.
Feng Yu was at school when his pager suddenly vibrates. He took a look and was stunned.
Zhong Qingxian, are you joking with me? Lehaha acquired Stong Group?!
Feng Yu sneaked out in the middle of the lesson to call Zhong Qingxian.
“Are you the one who left me that message? Lehaha had acquired Stong Group?”
“That’s right. Didn’t you say that Strong Group has the potential? You also asked me to invest in the company. I got my men to investigate the market. There is still no jelly with fruits’ pulp in it. That means this new product from Strong Group will help the company bring in high profits and let this company stand out from the rest of the jelly companies.”
“No. Why did he agree to this deal?”
“Their new jelly is still not ready yet. The fruits’ pulp is easily separated from the jelly. Their jellies are either too hard or too soft, and the shelf life is too short. The production of this new product is still not ready. I clarified with Li Dajun, and he admitted to that. Since this product is not ready, it is not worth investing.”
“But I think that if Strong Group can perfect their production techniques, this new fruit jelly with pulp will surely be popular. I told him that I want to buy out Strong Group. At first, he does not agree. But his production techniques are still not ready yet. If Lehaha also introduces this type of jelly, then Strong Group will not be able to survive because of our branding.”
Damn! This was the strategy I often use. When did Zhong Qingxian learn this?
“What happens then? He agrees just like that?”
“No. But I had a chat with him and noticed that he is excellent at management and have lots of ideas in brand building, marketing, and managing brands. Most of his views are in line with us, and he can understand what the children are thinking. So, I offered him a management position to take charge of children food products. Strong Group will still be operating independently under their own brand, and he agrees.”
Huh? This was settled so quickly? Li Dajun was recruited by Lehaha?
Damn. I had overthought too much. Zhong Qingxian was still more capable!
Feng Yu had thought too much. If it were one year later, Li Dajun would never agree to this deal. But now, Strong Group was in difficulties, and Li Dajun would surely be interested in working for Lehaha because of the high salaries and shares rewards.
Zhong Qingxian also promised that he will not interfere with Strong Group’s management. The management of Strong Group will be handed over to Li Dajun’s younger brother. This was what Zhong Qingxian learned from Feng Yu.
“Did you give him any shares? How many shares did you give him?”
“We will be giving out the company’s shares at the end of the year. I gave him 1 million shares and 100,000 shares to his three brothers each. Strong Group will be Lehaha’s subsidiary in the future. It will be our sub-brand. This is a good deal for us.”
1.3 million shares. Based on what Zhong Qingxian said a few days ago, 1 share was worth only 1.5 RMB. That means Strong Group was acquired using less than 2 million RMB?
Although Zhong Qingxian had given Li Dajun and his brothers higher management positions, it was also a good deal.
Feng Yu had not noticed Zhong Qingxian was good at business negotiations before! Did this successful beverage industry businessman change?
“Are we going to inject funds into Strong Group then?”
“Of course. Strong Group is still in debt, and they still have some bad debts. I decided to not give Strong Group the tapioca balls contract. They should focus on developing fruit jelly. Lehaha’s R&D department will also be helping them in their research. Manager Feng, do you think the consumers will like fruit pulps in our fruit beverages? This will let our fruit juice looks fresher and taste better.” Zhong Qingxian excitedly said.
Huh? The orange juice with pulp and Crystal Grapes drinks are being brought forward?
Damn! I still have not made this suggestion, and Zhong Qingxian had thought about it? How can I be called a creative person in the future?
“You have started the research?”
“Yes. This can be ongoing with the fruit pulp jelly research. Initially, I thought this would be difficult as we do not have any experience. But we have already found a shortcut.” Zhong Qingxian proudly replied.
Hmph! If I don’t make any suggestions, you will not know who the creative person behind Lehaha’s products is!
“You only think about the fruit juice? Can’t the fruits be added to the dairy drinks? Also, why can’t you mix fruit juice with dairy products to become fruit favored yogurt drinks or yogurt drinks with fruits?”
“Ah? We can mix it this way?” Zhong Qingxian was stunned. How come this Manager Feng kept thinking of weird combinations of products. Did he think that creativity was just by combining two different things together?
“Why not? You still have not tried it before, and how do you know people will not like it? Also, the nutritional value of our yogurt will increase if we add in fruit pieces and juice. People are very concern about their nutritional values, especially parents.”
These new ideas were all from Lehaha in Feng Yu’s previous life. How come Zhong Qingxian had doubts when he heard it?
“Errr…… Ok. I will get our men to research on this and also conduct market research.”
WTF. Zhong Qingxian still does not believe me.
“Also, I had told you before that our AD calcium milk is nutritional yogurt. But the market segment for this product are the children. You think the young adults do not like to drink that? I suggested to introduce bigger bottles and increase the nutritional values of this drink. Don’t limit it to only vitamin A, D, etc. We can add in more vitamins and other nutrition components. We must let the consumers know that the nutrition of our products can be easily absorbed by their bodies. Have you considered about this before?”
“Manager Feng, we have conducted market research on this. Not many adults like to drink this, and not many people are willing to buy this. Most of them still prefer carbonated drinks. So, we will not be introducing bigger bottles of yogurt drinks for the time being as there is no market.”
Huh? Market research? No one likes to drink yogurt drinks? The popular yogurt drinks do not have a market now? Errr…… It seems that the popular yogurt drinks which were introduced in the future were launched around the time when these children, who drank AD calcium milk, grew up. Was the drink popular because the children were used to the taste?
“Children can also drink big bottles. I am only making a suggestion. You can decide for yourself. I still have classes. Bye.”
Feng Yu quickly hang up the phone. Shit! My track record as a creative person was almost broken. How can someone from the future lose on creativity?!