Chapter 95 - Chapter 95: The Shop Gains Fame Online
Chapter 95: The Shop Gains Fame Online
Translator: EndlessFantasy Translation Editor: EndlessFantasy Translation
On the second day of opening, there were still many people in their thirties and forties. After the first day’s chaos and confusion, the workers were able to deal with them with ease today.
Lin Xiaowan was still standing behind the counter. Qiao You’an planned to bring her two children today so she was waiting for them.
Qiao You’an could not come yesterday so she sent a gift first.
This was also in line with Lin Xiaowan’s wish. After all, many people knew the members of the Huo family. If Qiao You’an had shown up yesterday, everyone would definitely surround Qiao You’an, and Lin Xiaowan would not be able to watch the show in peace yesterday. Even when Huo Zheng came to pick her up yesterday, she asked him to wait in the car and did not allow him to come into the shop.
Qiao You’an chose a time when there were fewer people before she came. After waking the children up from their nap, she brought them over to the desserts shop at about 3 PM.
When Huo Dabao and Huo Erbao saw Lin Xiaowan, whom they had not seen in a long time, they greeted her enthusiastically.
“Sister Xiaowan!”
Amused, Qiao You’an said to her two sons, “The two of you dare to call her ‘Sister Xiaowan’ only when your uncle isn’t around. Otherwise, he’ll scold both of you again.”
Huo Dabao made a face before he rushed to the display and said, “Sister Xiaowan, there are so many delicious desserts! Since you’re here every day, do you eat them every day?”
Lin Xiaowan said excitedly, “Of course! There’s no one to tell me no so I can eat whatever I want!”
Huo Dabao took a deep breath, inhaling the sweet fragrance in the air before he said again, “It’s summer vacation now. Can we come over every day to play?”
Qiao You’an reminded her son, “I’m afraid that’s not possible. You won’t be free every day even though it’s summer vacation.” Then, she asked Lin Xiaowan, “There’s a horse stable in Beichen Oasis. Do you want to go?”
Lin Xiaowan crouched down and brought the cakes and pastries that Huo Dabao and Huo Erbao liked as she replied, “But I don’t know how to ride horses…”
“It’s fine. Someone will teach you. The horses in the stable are all trained and gentle.”
Lin Xiaowan had never ridden a horse before so she agreed after giving it some thought. As she led Qiao You’an and the two children upstairs, she complained about the strange customers again before she said, “They don’t know me well, but they should know you, right?”
There were not many people upstairs at this time. Lin Xiaowan brought the others to Gu Yuwu’s reserved seat. This was the only booth that was covered with a floor-to-ceiling curtain, which highlighted its uniqueness.
Qian You’an replied, “They know me, but I might not know them. These people speak with hidden meanings so I don’t really like dealing with them. Don’t worry. If they try to approach you, don’t panic. If you don’t want to deal with them, just ignore them.”
Lin Xiaowan nodded in understanding.
When Zhu Yingyue and Lin Xiaowan opened the dessert shop, they did not have any special plans for the second floor. However, after the opening, many people liked going there.
The men and women in their thirties and forties came and left very quickly. Who knew who helped promote the shop, but suddenly, there was an influx of young girls who visited the dessert shop, taking photos and signing up to be members. There would be even more of them during the weekends. There were also a few handsome young men in their groups. They would order the desserts and a pot of tea, chatting for a long time. If there were no seats on the second floor, they would sit and wait on the first floor. All of them wanted to sit on the second floor. As such, the first floor, which was also a place to enjoy the desserts, became more like a waiting room.
Lin Xiaowan was puzzled by this phenomenon. Before the shop was due to close the next day, she walked around the shop, but did not find what was so special about the second floor.
Zhu Yingyue sent Lin Xiaowan an article along with a message.
[Zhu Yingyue: Our dessert shop seems to have become very popular online. Perhaps, we should change our marketing strategy.]
Lin Xiaowan was even more puzzled when she read the article.
The post was posted in a lifestyle app with many recommendations, which became popular two years ago. When it first became popular, Lin Xiaowan downloaded it as well. However, she was soon put off by the exaggerated and sometimes false advertising on the app. The advertisements were all hidden, and the promotional text was too exaggerated. Most of the advertisements had the same template. They did not look sincere, and they were not unique.
For this reason, Lin Xiaowan was initially unhappy when she saw that the dessert shop was recommended on the app. It felt like that dessert shop had become cheaper.
The photos that accompanied the post showed the second floor and a few desserts. It was filled with praise, emphasizing the value, taste, and appearance of the desserts. The article was so good that Lin Xiaowan wondered if it was really referring to her shop for a moment.
After reading the article, Lin Xiaowan searched for the dessert shop online and found many articles promoting it. After that, she sent a message to Zhu Yingyue.
[Lin Xiaowan: Are you the one who promoted our shop?]
[Zhu Yingyue: No. I checked and saw our sales were very good so I’m not in a hurry to promote it.]
[Zhu Yingyue: However, a few days ago, I was checking our reviews and found all these posts and articles. The post I sent you is the most popular one. The poster is rather popular. Her contents usually show her daily life. She seems like she’s from a wealthy family. She probably visited our shop after hearing about it.]
[Zhu Yingyue: Do you remember her?]
There were too many people who visited the shop every day. Moreover, Lin Xiaowan was not someone who greeted the customers enthusiastically. She could not even remember most of their faces, let alone have any impression of them.
[Lin Xiaowan: No.]
In Zhu Yingyue’s opinion, this was a positive thing. She felt that they could use this opportunity to attract a wider range of customers.
As for Lin Xiaowan, she felt that the shop already had many customers as it was, but she still agreed with Zhu Yingyue. After all, Zhu Yingyue was in charge of the shop’s operation. Moreover, the more customers there were, the more money they would make. Why would she have any objection?
Apart from this matter, Zhu Yingyue also spoke to Lin Xiaowan about her plan. She wanted to decorate the booths on the second floor in different styles, and she also wanted to start a reservation system for the second floor, which she wanted to make exclusive for members. Apart from that, she also wanted to add minimum spending for those dining on the second floor.
With this, customers had to be a member to be seated on the second floor. After becoming a member, customers had to spend a certain amount of money as well to sit on the second floor.
After hearing about these additions, Lin Xiaowan was slightly worried. After all, it seemed like they were making customers spend more money.
[Lin Xiaowan: Won’t this make our reputation fall?]