744 Chapter 744 the Battle of Conspiracy (6)
“President Lu. I have now conducted an in-depth analysis of our target user group. First, the mid-and high-end users of Lu’s communications industry have previously shown that 60 percent of them are over the age of 40, and according to the best childbearing age estimates in northern China, their children are probably between the ages of 10 and 18, and targeting users between the ages of 13 and 18 is the new target user we have dug out. But 10-and 18-year-olds have limited purchasing power, and parents don’t necessarily give them expensive phones, but if we use bundled marketing, a favorite fast-food outlet, called the first full price and the second half price, we’ll get twice the result with half the effort. And the second target group, of course, is college students, who have both the purchasing power and the demand. According to incomplete statistics, university students in northern Xia accounted for 58 percent of the population of northern Xia. Therefore, in the potential market of universities, the market that could accept new things the most should withdraw from your different enjoyment of innovation. Hunger relief marketing is a type of marketing. On this basis, it should be upgraded to a hunger-type marketing gimmick. In other words, the top 1,000 users who buy mobile phones should be different from other users. I’ve asked the technology department to develop a new mobile phone with a more dazzling appearance. It Won’t be too difficult. Now that this part of the development is being done, I believe it should be able to be launched at the same time as the mobile phone. And this step of sales method will allow our mobile phones to occupy a large number of the market after the first exit. It will flow back the large amount of funds invested by our Lu Corporation.”
“As for the final target group, most of these people will change their wait and see, but sometimes the price may become an obstacle for them to choose our mobile phone. What I can think of is that when the user buys a mobile phone, we give the user a mobile phone recharge card to stimulate the purchasing power of the user. Of course, we can not make the user promise to spend, which is different from the middle-and high-end users. This group of people does not have a high level of consumption, which will directly cause the user to be disgusted, but it should not be difficult to ask them to use our LU’s number card. This will not only increase the sales of our mobile phones, but also indirectly expand and retain our communication users. I think that our communication industry should give the user a kind of subconscious, called choosing us, there are benefits everywhere! “This is much better than the promise of using physical objects to bind the user’s spirit!”
Lu man listened to Lin Chuchen’s report seriously.
It was true. It was written very well.
Every point was carefully considered. In terms of marketing, it was definitely an excellent marketing plan that none of the current companies in northern Xia country had ever had.
Lu man nodded and said, “Assistant Lin, you can now boldly estimate our sales volume, which is the sales volume of the mobile phone this time.”
“I personally think that there will be no less than 200,000 units,”Lin Chuchen said word by word.
Lu man pursed her lips and smiled.
There were also many other marketing directors around her.
Hearing this number, everyone laughed.
They laughed at his arrogance.
The current mobile phone market of the Lu Corporation was not as smooth as the communications market, because in the early stages, they relied on their communications users and did not consider the mature situation, they had carried out bundled marketing on some of the mobile phones that were not so good, resulting in Lu Corporation’s reputation in the mobile phone market being not so good in the end. Now, although they were trying their best to restore their image in the mobile phone market, the public opinion at that time was too big, it would not be able to change people’s deep-rooted thoughts in a short period of time.
Therefore, Lu Corporation wanted to use this mobile phone product to prove itself. Even if it was well-planned in all aspects, it was almost impossible to reach 200,000 units of sales, at present, the company that had the largest market share among the mobile phone manufacturers would not be able to sell 200,000 units after exiting a mobile phone. It was simply impossible.
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